Baidu Tieba

Baidu Tieba (Chinese: 百度贴吧; pinyin: bǎidù tiēbā; literally "Baidu Paste Bar") is the largest Chinese communication platform provided by the Chinese search engine Baidu. It is an online community bound tightly with internet search services, the main business of Baidu. The website functions by having users search or create a bar (Forum) by typing a keyword, and if the bar has not been created before, it is then created upon the search.^[2]

Introduction

As of 2010 there are more than two million bars, mostly created by fans, which cover popular stars, films, comics or books. Nearly three million posts have been published in these bars. According to Alexa Internet^[3], the traffic of Baidu Paste Bar has taken up more than 10% of the total traffic of Baidu.

Every bar can have up to three masters (moderators), ten vice-masters and ten video-masters (mainly to manage the uploaded videos).

Functions

Baidu Tieba allows to post anonymously besides by account. Users can post with at most 1 picture and 1 video which is quoted from certain broadcast websites. Users cannot delete or edit the published posts whether they have an account or not.

In Baidu Tieba, users cannot only publish a text post but also a post for voting. Every bar has its own 2GB video space for the member of this bar to upload. If a bar is in the top 500 of the official rank, it can have its own album.

History/background

In January 2000, Baidu was established in Zhongguancun, Beijing. It is the largest Chinese website and the largest Chinese search engine in the world.^[4]

Baidu Tieba was established on December 3, 2003. It is a completely user-driven network service. The originality of the paste bar was from Yu Jun, who is the Chief Product Designer of Baidu.^[5] At that time, the reason why established the paste bar was to combine with the search engine and built an online communication platform. It can makes people who have the same interest together, communicate and help each other expediently.

Characteristics

Baidu Tieba is somewhere that people can show their ideas, like a big forum. At there, people express what they think about a specific topic. Within a big group, there are numerous smaller groups, each group has its own keywords which is the common interest of every members. In addition, people can discuss in Baidu Paste Bar without creating account. There are some bars whose topic is about a novel. In these bars, the masters of the bar will update the novel at the first time.

Famous bars

See also

• Baidu 10 Mythical Creatures (Internet meme) - made popular partially due to Baidu Tieba, as well as other Chinese forums.

Domain names

1. http://bbs.baidu.com/
2. http://tieba.baidu.com/
3. http://post.baidu.com/

References